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The best rules are the broken ones.

MEET PUA

Aloha. I'm Pua.


I'm a designer, an artist, a photographer, a hula dancer, a tech nerd, and a hot sauce enthusiast. I've been designing brands and websites for founders since 2014, and my favorite part about this work is helping business owners share their stories and build beautiful legacies.

I'm a Native Hawaiian woman born and raised on Oʻahu, a CrossFit regular, a dog mom, and someone who loses sleep over bad typography. In addition to nearly two decades of experience in web and brand design, I am a certified UX designer and hold my MBA from Hawaiʻi Pacific University. 

I created RBL Media because I kept seeing the same thing over and over: smart, established founders with brilliant businesses that looked like they were still figuring it out online. That gap between who you actually are and how you show up digitally? That's what I fix. 

Image

The RBL Media North Star

 

OUR MISSION

To help rebellious business owners get visible, be memorable, and stay profitable through bold brand strategy and extraordinary digital experiences.

 

OUR VISION

A world where small businesses don't have to blend in to succeed. Where your brand looks, sounds, and feels like you - and that's exactly why it works.

Our values.

These aren't words on a wall. They're the decisions we make every day - in every project, every conversation, every deliverable.

Rebellious
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Most brand and web work gets built from the same recycled playbook, safe fonts, safe colors, safe copy that could belong to anyone. We push against that on purpose. If a strategy feels too familiar, that's usually the sign to keep digging until we find the version that's actually yours.
Authentic
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Authenticity is the whole engine behind good brand work. If your website says things you'd never actually say, or your visuals feel borrowed from someone else's business, clients feel that disconnect even if they can't name it. Our job is to pull out the real voice underneath the polish and build everything around that, so the finished product sounds and looks like you on your best day.
Rooted in Storytelling
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Every brand we build starts with strategy, story, and culture before a single pixel gets touched. That foundation is what lets a brand hold up under pressure, through a pivot, a rebrand, a new offer, a bigger stage. A logo alone can't do that. A brand that knows exactly where it came from and what it stands for can go almost anywhere.
Intentional
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Every word, every pixel, every button placement gets chosen for a reason, never dropped in because it's trendy or because a template defaulted to it. That kind of care takes longer up front, but it's the difference between a website that looks nice and a website that actually moves people toward booking a call. Intention is what turns design into strategy.
Connected
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A brand's real job is building relationships, not just broadcasting a message. The best work makes someone feel like they've found their people the second they land on the page. That's the standard we hold ourselves to with every client, every project, and every conversation along the way, because a brand that connects is a brand that lasts.
Integrity
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Integrity shows up in the small decisions nobody sees, the extra revision, the honest feedback when something isn't working yet, the deadline we hit because we said we would. Every deliverable that leaves this studio has to meet a standard we'd put our own name on, because our reputation is only as good as the work we're willing to stand behind.

Rooted

Our work is grounded in three Hawaiian concepts that go deeper than a mission statement. They're the way we see the world - and the way we approach every brand we touch. 

Moʻolelo

Storytelling · Legacy · The passing down of knowledge

Every brand has a story worth telling. Moʻolelo explores the source of your business and the milestones of your journey that got you to where you and your business stand today. The stories that shine a light on why you started, what you believe, and why your clients should trust you with their next chapter. Our work in brand development involves the excavation stories as a foundation for the brand itself.

Kuleana

Responsibility · Privilege · Positive impact for community

We take seriously the responsibility of telling someone else's story. Every brand we build belongs to a real person with real experiences and a real community behind them. Our kuleana is rooted in caring for the stories, the brand experience, and the mission of each business we work with. We never forget that our work has a ripple effect far beyond the deliverable.

Kaona

Layers of meaning · What lies beneath the surface

Kaona is the art of layered meaning - the message within the message. The nuance that only your inner circle will understand, but everyone in your orbit will feel. On the surface, the art of hidden meanings feels like an act of rebellion. Beneath it, kaona in brand design is a philosophy: the most powerful brands aren't the loudest ones. They're the ones with something real to say, and the clarity to say it in a way that only the right people fully understand.

We lead with story.
Always.

Most agencies start with design. We start with your story - who you are, who you serve, why it matters, and what makes you the only choice for the right client.

Every website, every brand, every deliverable starts with understanding the person behind the business. That's not a process. That's a belief.

The Brand Wrap isn't just a proposal. It's a document clients keep and reference long after we're done - because it captures something most businesses never take the time to articulate.

Start with a Brand Wrap

20

Years in entrepreneurship

We've been here awhile and have seen some things. We've been in the trenches long enough to know what actually works.

 

4

Platforms we build on

Kajabi, WordPress, Shopify, and Squarespace, primarily. Although we've been known to dabble in other platforms on occasion. We're a quick learn & we'll go where your business needs us.

 

1

Rule we never break

Strategy before design. Every single time, no exceptions.

Fur Angel Foundation

Giving Back

Dogs have been part of my life for as long as I can remember. They are unconditional love in its purest form. That's why the work organizations like the Fur Angel Foundation do hits so close to home. 

The Fur Angel Foundation rescues, rehabilitates, and rehomes dogs across Hawaiʻi. They operate on the belief that every dog deserves a second chance. RBL Media is a proud corporate sponsor and monthly donor because this work matters, and is close to my heart.

If you're looking for a way to give back, consider donating to or fostering through Fur Angel Foundation.

Learn More 🐾

Real talk, no filter.

RBL Uncut is where we pull back the curtain on what it actually takes to build a brand that works - the strategy, the stumbles, and the moments that change everything.

Conversations with founders, creatives, and leaders who've done the work. No fluff, no buzzwords, no perfectly packaged success stories.

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