Let’s be real. Most businesses are stuck chasing quick wins, viral trends, and empty metrics. But if you want to build something that actually lasts, you have to go deeper. That’s exactly what Ryan Chute, branding expert and founder of a nine-figure agency, unpacked in our recent conversation on the podcast.

Ryan didn’t hold back. With a blend of sharp wit and powerful perspective, he took us behind the scenes of what it takes to stand out in today’s noisy business world. Spoiler: it’s not about more ads or louder messages. It’s about clarity, conviction, and connection.

Choose Who to Lose

One of the most game-changing things Ryan said? You have to choose who to lose.

Too many businesses are trying to appeal to everyone and in the process, they dilute their message, their values, and their results. The truth is, clarity comes from knowing what you stand for and being willing to repel the wrong people so you can attract the right ones.

Ask yourself:

• What does your brand unapologetically believe in?

• Who are you absolutely not for?

• Are you being clear enough about that?

When you lean into your values, your messaging becomes magnetic. You stop chasing people and start drawing them in.

Oxytocin Over Dopamine

Here’s where it gets science-y...in the best way.

Ryan explained the difference between dopamine-driven interactions (think quick sales, clickbait, or flash discounts) and oxytocin-driven relationships (connection, trust, loyalty). Brands that focus on building trust through storytelling, shared identity, and authentic engagement create customers for life not just one-time buyers.

Here’s how to apply that:

• Tell real stories about your brand, your clients, your mission

• Be consistent and honest in your communication

• Deliver experiences that make people feel seen and understood

The brands people love the most? They don’t manipulate. They resonate.

Stop Selling. Start Communicating.

Ryan’s own story is proof that this works. He shifted from a transactional sales mindset to building a brand rooted in value and purpose and he’s helped thousands of others do the same.

The takeaway? If your marketing feels like a hustle, it’s time to stop selling and start communicating. Create messaging that mirrors your ideal customers’ values. Invite them into a story they want to be part of.

This episode is packed with practical insights for any business owner who’s tired of shouting into the void and wants to build something real. If you’re ready to ditch surface-level tactics and communicate with intention, this is your blueprint.

🎧 Listen to the full episode and get ready to change the way you show up.
Because in a world of noise, clarity is your loudest asset.