The Red Flags Are Real

Courtney and Kelly have seen it all: bloated agency retainers, clients locked out of their own accounts, and strategies so complicated they require a full-time translator.

Here’s the truth: when you hand over full control of your marketing to someone else without understanding the "why" behind it, you're giving away the steering wheel and the map. That’s why Screws + Stilettos is on a mission to help small business owners reclaim their marketing power—with tools, templates, and training designed to actually empower you.

Market Like a CMO (Even If You're Just Starting Out)

Their flagship course, Market Like a CMO, is built on the belief that small businesses don’t need bigger budgets...they need smarter systems. It’s designed to help you market with intention, not guesswork. One of my favorite parts of this conversation was hearing how they helped a client go from a 3.5x ROI on their ads to 11.8x just by optimizing their SEO. Yes, really.

This wasn’t about fancy funnels or spending more on ads. It was about using the right tools the right way and cutting out everything that didn’t move the needle.

Simplify to Scale

If you’ve ever felt overwhelmed by the 100+ marketing platforms you’re “supposed” to be on, Courtney and Kelly offer a refreshing approach. They’re big fans of:

• Simplifying your tech stack

• Conducting regular tools audits

• Mapping your actual conversion funnel (not just the one in your head)

They also shared their strategy of building a market advisory board, a group of real humans you can gather feedback from regularly. Because let’s be honest: no one knows your ideal client better than your actual ideal client.

Education Over Execution

What makes Screws + Stilettos different is their focus on education over execution. They’re not trying to be your forever-agency. They want to equip you with the knowledge and confidence to run your own marketing machine and know when to bring in support (without giving up control).

Their approach is rooted in transparency, systems, and empowerment. No fluff. No ego. Just solid strategies that help you grow smart.

Ready to Level Up?

If you’re ready to ditch the overwhelm and take back the reins of your marketing, Courtney and Kelly offer:

• A free 15-minute strategy session

• A monthly Spotlight webinar featuring industry experts

• And of course, their Market Like a CMO course that I can’t recommend enough

This episode was full of gold for anyone who wants to scale sustainably without getting lost in the noise. Give it a listen, and then go take that next step toward marketing that actually works for you.

Listen now and take your marketing power back. 💥
Have questions? DM me. I love connecting over this stuff.